QR Codes in Restaurants

QR Codes for Restaurants: Why You Should Be Using Them

The hospitality sector took a considerable hit from the pandemic in recent years. Since then, new adaptations have been required to restore the industry. The most significant change that’s occurred is QR Codes for restaurants. The most typical use of QR Codes in restaurants are “scan to view menus” which will redirect the user to a digital menu.

Undoubtedly, this reduces peer-to-peer communication and helps restrict the spread of diseases by physical contact. By implementing innovative technologies like this, the economy can reopen safely and get back to business as usual. However, many miscomprehend why QR codes for restaurants are essential.

There are many advantages that QR codes can present in the hospitality sector, from social distancing, optimization opportunities, higher order values, and quicker table turnover.

What are the advantages of using QR Codes in restaurants?

1. Reduced contact between customers

One of the most significant advantages of scanning to view menus is their limited contact between peers and staff. The customer no longer needs to share menus or perform interactions with waiters or waitresses by utilizing this. Reducing this doesn’t only limit the spread of germs and diseases. It boosts convenience massively, making dining a more pleasurable experience for everybody.

2. Inexpensive and recyclable menu solution

Availability, prices, and other menu changes happen regularly in a restaurant. Instead of continuously printing newer and updated menus, these digital versions can be adapted when needed. Therefore, it reduces the price of printing and allows for an eco-friendlier, recyclable menu.

Including this, it supports menu optimization. Because it’s a digital, scan to view menu, user activity can be tracked and measured. Once you’ve gained enough valuable data, you can analyze this information and improve the customer experience.  

3. Increased per-order value

Additionally, it can boost per-order value. Taco Bell recently started implementing mobile ordering, and the average total order value has increased by 30%. Undeniably, the primary reason behind this is that there are more ways of measuring, reporting, and optimizing menu content.

With a scan to view menu, it’s digital. Therefore, you can include images, interactive text, videos, upsells, and more, all contributing to a boost in per-order value.

4. Enhanced customer experience

Lastly, using QR codes for restaurants improves customer experience massively. People no longer need to share menus, wait for staff, or ask for essential information about ingredients, etc. Offering this to customers makes hospitality a pleasurable experience and certainly a more enjoyable one.

It doesn’t only benefit consumers; businesses also reek considerable advantages. By improving customer experience, revenue grows, new opportunities arise, and goals begin to be accomplished. Therefore, employing QR codes is undeniably the most significant adaptation a restaurant can make to their business.

After reading the above, you should understand the benefits of using QR codes in restaurants — this innovative scan to view menu solution is the future of hospitality. So if you’re in the restaurant industry you should consider implementing QR Codes into your business. To learn more and get started take a tour of our QR Code management system.

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Download our free eBook The Complete Guide to QR Codes.
Just enter your email address below to get the pdf download link.