Maybe you’ve heard of dynamic QR Codes, but what are they? The main distinction between a static QR Code and a Dynamic QR code is that once a static code is published it cannot be modified…ever. The actual website destination is placed directly into the code and cannot be changed but a Dynamic QR code works with a short URL that can be automatically redirected at any time to any site without changing the original QR code. This option extends the life of the code and enables you to have complete control behind-the-scenes.
Change the destination any time
Although Dynamic QR Codes are not necessarily new, many users are unaware of the benefits they provide. Offering a dynamic functionality to a QR code enables you to reroute the website destination at any given time eliminating any reason to reprint materials which saves a lot of time and money and gives you the opportunity to maintain control of your message. As public attention is changing at a rapid-fire pace, it is important to remain consistent and current with your message, and this functionality gives you the opportunity to do so.
Once you print a code on a billboard, poster, brochure or newsletter you cannot change it. With a Dynamic QR Code it will not matter. You can redirect the website destination at any time without recreating your marketing or advertising collateral. You can tailor your campaign exactly the way you want without wasting time, money or resources.
Tracking the codes
Dynamic QR Codes analytics work the same way as a static code however when you are utilizing this functionality, tracking becomes even more important and more specific. You can monitor the effectiveness of each campaign and get a deeper understanding of the demographics you are attracting. To learn more about how this works, visit QR Code Analytics.
Planning your campaign and executing your strategy becomes easier with Dynamic QR Codes. We can manage this process by utilizing an expiration function. For example, if you have a sale with a specific time frame, you can enter your expiration date, and the QR Code will be automatically redirect on that date without you having to do a thing. And you can update the expiration dates at any time. Try it with your QR Code campaign today!
