Pitney Bowes White Paper

International research from Pitney Bowes released today has highlighted a largely untapped market for QR codes in Britain, thus offering a growing opportunity for marketers.

What’s black and white and read all over? The emergence of QR (quick response) codes is threatening to write a new punchline to the old joke. First developed in Japan as a means to track vehicles during automotive manufacturing, these twodimensional barcodes have, over the last two years, been embraced by a variety of industries as a way of encouraging consumer interaction. The use of QR codes as a tool for marketing has been made possible with the rise of the smartphone and associated apps. Today’s smartphones effectively provide users with a bar-code scanner – such as ScanShot – in their pocket, and pioneer marketers have been quick to see the value of harnessing this ubiquitous technology.

For more info: Getting ahead of the emerging QR code marketing trend | Pitney Bowes Media Room.

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Free QR Code eBook

Download our free eBook The Complete Guide to QR Codes. Just enter your email address below to get the pdf download link.

Free QR Code eBook

Download our free eBook The Complete Guide to QR Codes.
Just enter your email address below to get the pdf download link.