The Benefits of Using QR Codes in Marketing

Though many consumers are still unaware of the uses and applications of QR codes, that is rapidly changing. Companies like Starbucks and Wal-Mart have already started offering coupons and discounts through QR codes. Customers need only scan the code using the application in their smartphone to get the discount. Other companies are finding different innovative ways to use QR codes in marketing.

We can be sure of two things: as companies increase the reach and frequency of QR codes in their advertising campaigns, consumer familiarity with this tool will increase. The unique features of QR codes will benefit a growing number of companies by increasing revenues and decreasing costs.

No reprints: One of the greatest advantages of QR codes is that you can simply change the destination of the URL without changing the code. This eliminates the need to reproduce all the promotional material with a new web address or new QR code.

This means that when customers scan the QR code, they will be automatically redirected to the new website. This will save the company the cost of printing and distributing new marketing materials. As long as the website is still active, it doesn’t matter if the customer scans the code years after its initial distribution.

More smartphones means greater accessibility: The growth of traditional advertising mediums, like radio and print, is being eclipsed by the growth of digital media advertising. More people are buying and using smartphones, which combine instant internet access with QR scanning capability.

QR codes can also direct customers to the social networking webpage of the company. Social media is one of the fastest growing viral marketing methods, and typically provides a large return on a relatively small investment.

Quick information:Companies have always been interested in tracking customer preferences and consumer response to advertising campaigns. Traditional marketing tools like flyers, print ads, billboards, and television commercials can only offer estimates of their circulation figures. With QR codes, companies can generate and track customers’ responses to their advertising campaign in real time. This allows for increasingly more targeted marketing campaigns. Use a QR code generator and QR code analytics tracker to get started.