Gillette Promotes a New Shaver Using QR Codes

As bare-chested photographs of the hirsute actors Sean Connery and Burt Reynolds from the 1960s and 1970s suggest there was a time when an abundance of body hair for men was widely considered attractive. But look at magazines like Men’s Health and Men’s Fitness in recent years, and the vast majority of the shirtless cover models have polished torsos, well-defined six-pack abs and pectoral muscles.

Now the Gillette Fusion ProGlide Styler, a trimmer-razor hybrid introduced in 2012 as a facial hair styling tool, is beginning an advertising campaign to encourage men to use the product on other body parts. 

NYTimes